Connotations Questionnaire
Dear reader,

your help is needed for a cross-cultural project carried out at the University of Eichstaett, Germany, led by Joachim Grzega (Department of Languages and Literatures). This questionnaire aims at finding out to what degree word-associations are culture-bound. Analyzing such associations is a basis for a better understanding of other cultures.

After the introductory question you are presented 7 words ("democracy", "English", "monarchy", "school", "taxes", "university professor", "work") plus a series of oppositions, e.g. "chaos-order". You are asked to connect the words to the elements of the oppositions: this means you will have to say, e.g., whether you associate the word "democracy" "strongly with chaos (++)", "rather with chaos (+)", "rather with order (+)", or "strongly with order (++)".
D oing this questionnaire will take about 10 min.
1. What country/region are you from?
Australia Hungary
Austria Italy (northern regions)
Belgium Italy (southern regions)
Brazil Netherlands
Canada Spain
France Sweden

2. democracy - 1.
++ chaos + chaos + order ++ order

3. democracy - 2.
++ simplicity + simplicity + complexity ++ complexity

4. democracy - 3.
++ integration + integration + differentiation ++ differentiation

5. democracy - 4.
++ freedom + freedom + restrictions ++ restrictions

6. democracy - 5.
++ individuality + individuality + community ++ community

7. democracy - 6.
++ emotion + emotion + reason ++ reason

8. democracy - 7.
++ egoism + egoism + altruism ++ altruism

9. English - 1.
++ chaos + chaos + order ++ order

10. English - 2.
++ simplicity + simplicity + complexity ++ complexity

11. English - 3.
++ integration + integration + differentiation ++ differentiation

12. English - 4.
++ freedom + freedom + restrictions ++ restrictions

13. English - 5.
++ individuality + individuality + community ++ community

14. English - 6.
++ emotion + emotion + reason ++ reason

15. English - 7.
++ egoism + egoism + altruism ++ altruism

16. monarchy - 1.
++ chaos + chaos + order ++ order

17. monarchy - 2.
++ simplicity + simplicity + complexity ++ complexity

18. monarchy - 3.
++ integration + integration + differentiation ++ differentiation

19. monarchy - 4.
++ freedom + freedom + restrictions ++ restrictions

20. monarchy - 5.
++ individuality + individuality + community ++ community

21. monarchy - 6.
++ emotion + emotion + reason ++ reason

22. monarchy - 7.
++ egoism + egoism + altruism ++ altruism

23. school - 1.
++ chaos + chaos + order ++ order

24. school - 2.
++ simplicity + simplicity + complexity ++ complexity

25. school - 3.
++ integration + integration + differentiation ++ differentiation

26. school - 4.
++ freedom + freedom + restrictions ++ restrictions

27. school - 5.
++ individuality + individuality + community ++ community

28. school - 6.
++ emotion + emotion + reason ++ reason

29. school - 7.
++ egoism + egoism + altruism ++ altruism

30. taxes - 1.
++ chaos + chaos + order ++ order

31. taxes - 2.
++ simplicity + simplicity + complexity ++ complexity

32. taxes - 3.
++ integration + integration + differentiation ++ differentiation

33. taxes - 4.
++ freedom + freedom + restrictions ++ restrictions

34. taxes - 5.
++ individuality + individuality + community ++ community

35. taxes - 6.
++ emotion + emotion + reason ++ reason

36. taxes - 7.
++ egoism + egoism + altruism ++ altruism

37. university professor - 1.
++ chaos + chaos + order ++ order

38. university professor - 2.
++ simplicity + simplicity + complexity ++ complexity

39. university professor - 3.
++ integration + integration + differentiation ++ differentiation

40. university professor - 4.
++ freedom + freedom + restrictions ++ restrictions

41. university professor - 5.
++ individuality + individuality + community ++ community

42. university professor - 6.
++ emotion + emotion + reason ++ reason

43. university professor - 7.
++ egoism + egoism + altruism ++ altruism

44. work - 1.
++ chaos + chaos + order ++ order

45. work - 2.
++ simplicity + simplicity + complexity ++ complexity

46. work - 3.
++ integration + integration + differentiation ++ differentiation

47. work - 4.
++ freedom + freedom + restrictions ++ restrictions

48. work - 5.
++ individuality + individuality + community ++ community

49. work - 6.
++ emotion + emotion + reason ++ reason

50. work - 7.
++ egoism + egoism + altruism ++ altruism


After completing the questionnaire please click on "abschicken" (="send").
Thank you very much for your participation.


Dieses Formular wurde mit GrafStat (Ausgabe 2007 / Ver 3.45) erzeugt.
Ein Programm v. Uwe W. Diener 6/2007.
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